Crossborder_event

THE CROSS BORDER EVENT OF THE YEAR

For its 4th edition, Lengow Ecommerce Day will have an international stance.
Speakers, partners and key retail figures from all around the world will be there to exchange expertise on the future of the retail sector and boost their e-commerce performance on an international scale.

elargir_horizon

Broaden Horizons

Learn how to succeed internationally. Top European E-commerce experts will discuss and decipher the strategic e-commerce challenges of tomorrow.

business_focus

100 % Business Focus

Network with 350 Top European Managers (CEOs, Heads of Ecommerce, Heads of Digital, Heads of Marketing).

ecosysteme

Ecosystem

Meet the people who will help you conquer new markets. Discover the best partner solutions to improve your e-commerce performance.

LET'S BREAK DIGITAL BARRIERS THROUGH 4 KEY THEMES

international_insights

Cross Border

Faced with global actors such as Amazon or Alibaba, online retailers can no longer limit themselves to their own domestic markets. How can you break through these domestic borders and launch your activity all over Europe?

beyond_borders

Cross Channel

Search engines, price comparison sites, marketplaces, social networks, messenger applications… How to tackle this new environment and succeed in omni-channel?

crossdevice_icon

Cross Device

Mobile has finally become the ‘first screen’ for a whole new generation. And beyond text, should you experiment with new features such as voice recognition, images or even virtual reality?

crossdata_icon

Cross Data

In the era of Big Data, social networks and the Internet of Things, data has blown up. How can you manage this data, and adopt a data-driven strategy?

AMONG OUR SPEAKERS

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Martin Groß-Albenhausen

Deputy General Manager
BEVH - German ecommerce association

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Roberto Liscia

President
Netcomm - Italian ecommerce association

plus

Jose-Luis Zimmermann

General Director
Adigital - spanish ecommerce association

plus

Bertrand Pineau

Head of intelligence, innovation and development
FEVAD

plus

James R J Roper

Chairman & Founder
IMRG

plus

Tony Qiu

General Manager
JD Worldwide, JD.COM

plus

Alexandra Chiaramonti

Advertiser Strategy Director
Criteo

plus

Ben Greenaway

Senior Manager Omnichannel
Adidas

plus

André Patrzek

Director Marketing & Sales
Keller Sports

plus

Cyril Chiche

Co-founder & CEO
Lydia

plus

Steve Borges

Co-founder
Biglight

plus

Hervé Bloch

CEO
DigiLinX

plus

David Masó

CEO
Promofarma

plus

Olivier Jamault

Co-Founder & Chairman
Cashway

plus

François Ziserman

CEO
Target2sell

plus

Sébastien Weill

E-business Director
Rougier & Plé

plus

Betty Touzeau

Country manager China
Lengow

plus

Ammin Youssouf

Impact Technologist & CEO
Afrobytes

plus

Roger Graell

Online Sales Director
Mango

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Olivier Javier K’Danet

Client Partner eCommerce
Facebook

More speakers
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Gulnaz Khusainova

Founder & CEO
Easysize

plus

Sebastien de la Bastie

Managing Director
Invoxia

plus

Gwenael Robert

E-commerce Director
SushiShop

plus

Dominik Johnson

Key Account Development Dir.
Yandex

plus

Arnaud de Medeiros

COO
AB Tasty

plus

Marc Menasé

CEO and Founder
Menlook

plus

Marpo Wang

CEO
Dolphin Supply Chain

plus

Abhijit Shome

SVP of Vertical Strategies
Mediamath

plus

Pingki Houang

General director France
Stuart

plus

Romulus Grigoras

CEO
Devatics

plus

Alexandre Ali

COO
Rad

plus

Claudine Devenyns

Int. Development Advisor
H3O

plus

Ibrahim Rahni

Digital Brand Manager
Serge Blanco

plus

Tuncay Eldek

Country Manager France
moebel.de

plus

Axel Détour

‎Co-Founder
Carving Labs

plus

Maxence Vanderswalmen

Inter. Webmarketing Manager
Tikamoon

plus

Maxime Zablot

Business Developer
Cdiscount

plus

Pierre Deroux

Online Marketing Manager
KS Cycling

plus

Frédéric Hermelin

Digital Economic Manager
British Embassy Paris

plus

Emma Grant

Account Dir. Bing Ads France
Bing

plus

Maxime Baumard

VP Marketing
Iadvize

plus

François Dechelette

Dir. Business Development
TextMaster

plus

Frédéric Clément

‎Chief Marketing Officer
Lengow

plus

Olivier Pailhes

Co-founder & CEO
Aircall

plus

Damien Morin

CEO
Save

plus

Alban Roger

Client Success Consultant
Mirakl

plus

Grégory Orand

CEO
Zoomici

plus

Rozenn L’Helgoualc’h

Agency Development Manager
Google

plus

Jean-Philippe Bruneau

Partnership Manager
World First

plus

Renan Aulanier

Marketing Director
Be2bill

plus

Virginie Ducreux

CEO
Spread

plus

Violette Watine

Head of Growth
Le Slip Français

plus

Marc Schmidt

Team Leader CRM
Mytoys.de

plus

Carole Mathis

Country Manager France
Akanoo

plus

Jan Paul Lüdtke

Managing Director
Akanoo

plus

Adrien Fernandez Baca

CEO
Cubyn

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Alexis Beas

Key Account Manager
Avis vérifiés

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Arthur Denise

Partnership Manager
Avis vérifiés

A EUROPEAN EDITORIAL COMMITTEE

This year, Lengow has called upon five e-commerce experts to address the international challenges participants may face. Along with Lengow’s Head of Communication, they will create and enrichen a 100% cross-border programme, based on expertise and exchange. Together they will select the best speakers to share advice and best practice, and bring a more pointed vision of different markets, their respective challenges and the key themes of the sector.

plus

Jérôme Bouteiller

IndEpendant journalist

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Daniela Zimmer

E-commerce Director
Internet World Business

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Benoît Gaillat

Associate Director
Skeelbox

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Chris Dawson

Editor-in-chief
Tamebay

plus

Élodie Vigneron

Head of Communications
Lengow

PROGRAMME

Representatives from IMRG (UK), BEVH (Germany), Netcomm (Italy), Adigital (Spain) and Fevad (France) will be kicking-off Lengow Ecommerce Day, dedicated to Cross-Border. They will be looking at the challenges and opportunities of global ecommerce, the issues concerning the cooperation between European associations and the development of global regulatory frameworks.

Moderator : Jérôme Bouteiller

55mins

Auditorium

English

Martin Groß-Albenhausen
BEVH
Roberto Liscia
NETCOMM
Jose-Luis Zimmermann
ADIGITAL
James R J Roper
IMRG
Bertrand Pineau
FEVAD

After many failed attempts to conquer American turf, companies are starting to turn to the likes of China and Africa, etc. Are these developing countries the new lands to be conquered in the e-commerce race?

45mins

Auditorium

English

Animateur : Jérôme Bouteiller
Independent journalist
Jaydeep Jadav
Flipkart
Ammin Youssouf
Afrobytes
Marpo Wang
Dolphin Supply Chain
Alexandra Chiaramonti
Criteo

Tony Qiu, General Manager of JD Worldwide, the cross-border e-commerce platform of China’s largest online retailer, JD.com, will discuss the latest trends in the world’s largest e-commerce market, why Chinese consumer demand for imported products is surging, and how cross-border e-commerce platforms enable international brands and retailers to tap into this new growth opportunity. JD.com has 188 million active customers in China, and recorded revenues of US$28 billion in 2015.

40mins

Auditorium

English

Tony Qiu
JD.com

With more than 600 million internet users, China's total commerce revenue exceeded €494 billion in 2015, with many possibilities being created for European e-tailers. China is the largest e-commerce market in the world. Betty Touzeau, China Country manager at Lengow, will speak about China's market opportunities, possible development strategies and good practice on a wider scale.

30mins

Salle cercle privé

Betty Touzeau
Lengow

The holidays are closer than you think. Ensure that you are prepared for the peak season by identifying search advertising strategies for each of your markets. Our retail shopping & campaign performance trend analysis for Black Friday, Christmas, and post-Christmas sales period, will give you the insights you need to make this year your best yet.

30mins

Mezzanine

French

Emma Grant
Bing

Faced with global giants such as Amazon and Alibaba, e-retailers can no longer confine themselves to their domestic market. What steps do you need to take to break the boarder and establish yourself in Southern Europe, Great Britain, Northern Europe and even Eastern Europe? Europe presents e-tailers with many opportunities as well as numerous disparities. Where should you head first and which mistakes should you avoid at all costs?

50mins

Auditorium

English

Moderator : Jérôme Bouteiller
Independent journalist
Dominik Johnson
Yandex
Marc Menasé
Menlook
Roger Graell
Mango
Jean-Philippe Bruneau
World First

Logistics is considered as a major growth blocker by 80% of e-commerce sellers. Today, there are nearly as many logistics model as e-commerce merchants. During this workshop, animated by Adrien Fernandez Baca (Cubyn CEO) we will explore the main logistics models existing in international e-commerce.

30 mins

Mezzanine

French

Adrien Fernandez Baca
Cubyn

Borders cease to exist.  You can launch your activity across borders to increase your turn over. However, each market is specific and you require a partner who is an expert on payment methods adapted to each country’s specifics. Be2bill will support you in your international development providing you the expertise needed for each market with recommendations on local payment methods. As a result your payment process is optimized and adapted to your customers. Be2bill offers the most relevant payment methods for each of your targeted markets (including Visa, MasterCard, American Express, Paypal, CB, BCMC, iDEAL, Giropay, ...) as well as more than 70 currencies and 180 countries processed.

30mins

Mezzanine

English

Renan Aulanier
Be2bill

Selling internationally is a great opportunity to see your market grow and increase your revenue . However, multiplicity of offers and complexity of procedures tend to slow down merchants. During this workshop we will present you the existing international shipping solutions, the logistics tips to better sell your products internationally and the customs declaration and terms. We will give you all the keys to unlock the international market with ease.

30mins

Mezzanine

English

Adrien Fernandez Baca
Cubyn

Faced with new technologies and buying habits, ecommerce has also seen an emergence in new payment methods, always ensuring that data is kept secure.

45mins

Auditorium

French

Philippe Humeau
NBS System
Alexandre Plichon
Carving Labs
Renan Aulanier
Be2bill
Olivier Jamault
Cashway
Cyril Chiche
Lydia

The holidays are closer than you think. Ensure that you are prepared for the peak season by identifying search advertising strategies for each of your markets. Our retail shopping & campaign performance trend analysis for Black Friday, Christmas, and post-Christmas sales period, will give you the insights you need to make this year your best yet.

30mins

Mezzanine

English

Emma Grant
Bing

Logistics is considered as a major growth blocker by 80% of e-commerce sellers. Today, there are nearly as many logistics model as e-commerce merchants. During this workshop, animated by Adrien Fernandez Baca (Cubyn CEO) we will explore the main logistics models existing in international e-commerce.

30mins

Mezzanine

English

Adrien Fernandez Baca
Cubyn

Lengow and TextMaster team up to give you a look at the future of international ecommerce automation with an exclusive demo of TextMatster translation extension. See how you can easily roll out your product catalog in several languages on international channels and open the doors to customers from around the world.
- Why did TextMaster and Lengow team up: a quick overview of each solution / 5 minutes
- Main take-aways of the white paper / 5 minutes
- Our best practices for scaling international sales / 10 minutes
 > overcome the language barrier with a scalable and optimized translation solution + quick case study
 > explore a range of digital distribution and sales channels + quick case study
 > Monitor and optimize conversion rates
- Extension demo 5/10 minutes
- Q&A

30 mins

Salle Paris

François Dechelette
Textmaster
Frédéric Clément
Lengow

As the world becomes more connected, customer buying habits are evolving faster than ever before. The challenge for any successful business is to keep pace. To assess where to find those opportunities, a business needs to understand – and quickly act on – that evolution.

30mins

Mezzanine

Emma Grant
Bing

Selling internationally is a great opportunity to see your market grow and increase your revenue . However, multiplicity of offers and complexity of procedures tend to slow down merchants. During this workshop we will present you the existing international shipping solutions, the logistics tips to better sell your products internationally and the customs declaration and terms. We will give you all the keys to unlock the international market with ease.

30mins

Mezzanine

French

Adrien Fernandez Baca
Cubyn

Today, international markets represent a real growth driver for brands. With market digitalisation, it has become even easier to export your business. Discover the different solutions and resources that Google provides, to help brands go international. An International Development Consultant will share international expansion tips and solutions to difficulties faced companies looking to expand abroad.

30mins

Salle Paris

Rozenn L’Helgoualc’h
Google
Claudine Devenyns
H3O

Borders cease to exist.  You can launch your activity across borders to increase your turn over. However, each market is specific and you require a partner who is an expert on payment methods adapted to each country’s specifics. Be2bill will support you in your international development providing you the expertise needed for each market with recommendations on local payment methods. As a result your payment process is optimized and adapted to your customers. Be2bill offers the most relevant payment methods for each of your targeted markets (including Visa, MasterCard, American Express, Paypal, CB, BCMC, iDEAL, Giropay, ...) as well as more than 70 currencies and 180 countries processed.

30mins

Mezzanine

French

Renan Aulanier
Be2bill

Logistics is considered as a major growth blocker by 80% of e-commerce sellers. Today, there are nearly as many logistics model as e-commerce merchants. During this workshop, animated by Adrien Fernandez Baca (Cubyn CEO) we will explore the main logistics models existing in international e-commerce.

30mins

Mezzanine

French

Adrien Fernandez Baca
Cubyn

Established in 1998 and subsidiary of the Casino group, Cdiscount is one of the French e-commerce leaders with 11m unique visitors every month. Launched in 2011, its MarketPlace has become an essential exchange platform in France. Our Marketplace is opened to everyone, we offer our services and our French market expertise to find suitable solutions for your logistics, visibility or integration problems in order to boost your sales.

40mins

Salle Paris

French

Maxime Zablot
Cdiscount
Pierre Deroux
KS Cycling

With the logistics revolution and the ability to deliver to customers within hours of receiving an order, traditional outlets have become a strategic asset for e-tailers. How do you break the mould and swing easily between cross-channel and omni-channel logic?

40mins

Mezzanine

French

Hervé Bloch
Digilinx
Gwenael Robert
Sushishop
Romulus Grigoras
Devatics
Pingki Houang
Stuart
Ibrahim Rahni
Serge Blanco

Search engines, comparison shopping engines, marketplaces, social networks, messaging apps, etc. The list of possible points of contact with online shoppers is endless. Which channels are the most effective for online retailers? What developments can be expected? Four international experts are ready to share the strategies which have worked well for them.

45mins

Auditorium

English

Moderator : Chris Dawson
Tamebay
Ben Greenaway
Adidas
Steve Borges
Biglight
David Maso
Promofarma
André Patrzek
Keller Sports

During this workshop, you will discover : - Mirakl Marketplaces and all their business opportunities - How to leverage the Marketplace opportunity and boost your performances once selling on a MP - How to get connected with a Mirakl Matketplace and start selling

40mins

Success Story

French

Alban Roger
Mirakl
Grégory Orand
Zoomici

Come and discover how customer reviews can boost a global and cross channel marketing strategy.

30mins

Mezzanine

English

Alexis Beas
Avis Vérifiés

The customers that used to visit your store, now buy in your webshop and check all information on their mobile… or the other way around…! In short, they have become omni-channel and they will expect you to recognize them regardless of their purchasing behavior. This makes it necessary for you to merge online and offline to improve a customer’s experience resulting in an uplift in conversion and thus your turnover. Discover Be2bill’s innovations to control the entire payment chain for online and offline purchases. Cross-channel payment strategy has a lot of advantages: Be2bill’s business application is available for each bank card terminal, competitive billing, exclusive features, accounting reconciliation tool, choice of banking institution, real time monitoring of changes to bank card transactions… Discover the first payment solution to increase sales deploying a cross-channel strategy.

30mins

Mezzanine

Renan Aulanier
Be2bill

Your future customers are everywhere. Discover the strategies you need to develop to identify the best contact opportunities. Find out how to engage with them in real-time to transform conversations into conversions.

30mins

Mezzanine

Maxime Baumard
iAdvize

Come and discover how customer reviews can boost a global and cross channel marketing strategy.

2 x 30mins

Mezzanine

Arthur Denise
Avis Vérifiés

With marketplaces, retailers enjoy high visibility and can reach millions of potential customers. Globally, this marketing channel could represent almost 40% of online retail sales by 2020. During this workshop, Lengow will address the following questions: What are the steps to follow to test new markets and to expand internationally? How do you optimise your presence in new markets to generate maximum revenue? How should you increase your visibility, to stand out from competitors?

30mins

Salle cercle privé

Adeline Follea
Lengow

ComScore estimates that 50% of searches will be channelled through voice search by 2020. Personal assistants and chatbots will soon be integrated in our digital experience. They will enable us to interact with a service, an app, an e-commerce website, seamlessly on all your devices.

30mins

Mezzanine

English

Emma Grant
Bing

Facebook Messenger now enables customers to receive information related to their order (delivery, after-sales service, etc.) in the Messenger platform and to communicate directly with brands on it. Learn how to integrate Messenger into your online customer service strategy to interact with Messenger users.

30mins

Mezzanine

Maxime Baumard
iAdvize

How customer reviews can help you qualify your network (stores, partners...) in order to manage a global and efficient growth strategy

30mins

Mezzanine

Alexis Beas
Avis Vérifiés

On average, your brand misses out on more than 70% of contact opportunities to transform visitors into customers during the evening, at weekends or during peak traffic. ibbü experts allow your brand to offer support to your visitors anytime. ibbü selects them based on their expertise and skill in a particular subject. ibbü experts are independent product enthusiasts who provide your visitors with authentic real-tine online advice just as they would do in physical stores.

30mins

Mezzanine

Maxime Baumard
iAdvize

Thanks to its marketing campaign called “Slip Loterie”, Le Slip Français makes a daring gamble: engage its communities of customers, visitors and fans throughout the whole year… by bringing into play every week its famous underpants ! During this workshop, you will discover how the “So Frenchy” brand bets on these originals and multichannel interactions to federate but also qualify its traffic, whether on its website, on the social networks or in its stores.

30mins

Salle Paris

Virginie Ducreux
Spread
Violette Watine
Le Slip Français

Guide visitors who encounter barriers on your website towards your community of brand advocates or professional customer service team with our powerful behavioural targeting engine. This tool directs visitors towards the person who will best answer their questions. This way, your professional agents focus on contacts with higher added value while other issues are managed by your community of brand advocates.

30mins

Mezzanine

Maxime Baumard
iAdvize

ComScore estimates that 50% of searches will be channelled through voice search by 2020. Personal assistants and chatbots will soon be integrated in our digital experience. They will enable us to interact with a service, an app, an e-commerce website, seamlessly on all your devices.

30mins

Mezzanine

French

Emma Grant
Bing

After years of broken promises, mobile has finally become an entire generation’s number 1 screen. But are e-tailers making the most of this? Are we entering a post-Cookie era and should mobile be your top priority? Should you have an app or even an API first approach; or head straight to instant messaging apps? And beyond the text, should you start looking at new medians such as voice, image or even virtual reality?

45mins

Mezzanine

French

Moderator : Jérôme Bouteiller
Independent journalist
Maxime Baumard
iAdvize
Olivier Javier K'Danet
Facebook
Alexandre Ali
Rad
Sébastien de la Bastie
Invoxia

During this workshop, you’ll find out how SAVE has managed to adapt and improve the productivity of its customer support in a hyper-growth situation :

- Management practices applicable to customer service in hyper-growth
- key tools for each customer channel and benefits from a solution like Aircall to deliver Computer-Telephony integration and collaboration
- Lessons and improvements plans for the future

30mins

Salle Paris

French

Olivier Pailhes
Aircall
Damien Morin
Save

Mobile has become an inescapable purchasing channel and has to be included in your strategy to offer a customized experience across devices. Payment mechanics must be adapted to your omni-channel customers. Be2bill offers you a 360° visibility on the purchasing process to optimize contact points with leads on all your channels (desktop, mobile, bank card terminal, mPOS…). Discover how Be2bill adapts to the challenges of mobility and offers you a bespoke solution that enables your customers to pay anywhere. Be2bill offers a lot of functionalities: personalized mobile/tablet payment page with responsive design, one-click, click and collect…

30mins

Mezzanine

French

Renan Aulanier
Be2bill

Between showrooming and ROPO, consumers want a lot of information before buying online and offline. Let's see how to use all the potential of customer reviews to improve your products pages and therefore, increase your conversion rate.

30mins

Mezzanine

Alexis Beas
Avis Vérifiés

In the era of Big Data, social networks and the Internet of Things, data is circulating between e-tailers, digital advertising firms and CRM players and expanding at a rate of knots. What is the best way to manage this data and adopt a data driven-strategy? How can you ensure you are reaching the right audience? And finally, how can you ensure you are not the victim of fraudulent activity and that the data you’ve collected is beneficial to your e-store’s performance?

45mins

Mezzanine

French

Moderator : Benoît Gaillat
Skeelbox
Augustin Decré
Nugg.ad
François Ziserman
Target2sell
Sébastien Weill
Rougier & Plé
Arnaud de Medeiros
ABTasty

During this workshop, you will discover:

- How personalization works in real time at the moment of open
- Reelevant use cases
- How Live Content can increase the ROI of your emails

40mins

Salle Paris

Enguerran Rostan
Reelevant

Online shops face very strong competition when bidding for online advertising space. At the same time they struggle with low conversion rates and customer loyalty. As a consequence, online shops need to improve interactions with those visitors who enter the website to increase marketing efficiency and drive sales and profits. We will demonstrate with our client mytoys.de how online shops can be more successful with relevant interactive onsite campaigns.

3 x 30mins

Mezzanine

Jan Paul Lüdtke
Akanoo
Carole Mathis
Akanoo
Marc Schmidt
Mytoys.de

Online shops are aware that they need to invest intelligently to create a perfect onsite experience. Only then can they get maximum results from their online marketing spending. They struggle however to identify the right areas where to invest. Online shops cannot identify the most promising areas for improving the onsite experience by only looking at their own analytics data. We show how relevant industry benchmarks for onsite performance vastly improve decision making when improving the onsite customer journey.

2 x 30mins

Mezzanine

Jan Paul Lüdtke
Akanoo
Carole Mathis
Akanoo

Online retailers and marketers are constantly looking for alternative & qualified traffic sources to reach their goals. Learn how moebel.de, Germany’s leading interior design portal for furniture, generates large volume, highly qualified and sustainable traffic for online retailers in Germany and France. Using the case of the French-based furniture company Tikamoon, we show how moving cross-border and partnering with moebel.de was successful to establish Tikamoon in the German market.

30mins

Salle Paris

French

Tuncay Eldek
Moebel.de
Maxence Vanderswalmen
Tikamoon.com

Theme to come

25mins

Auditorium

English

Abhijit Shome
Mediamath

Data has an essential role in payment mechanics. Recovery and analysis of transactional and financial data is vital. Be2bill has a 360° overview of the payment process which, when coupled with a collaborative approach, will enable merchants to analyze all of their available data to increase their conversion rate. Analyzing your data efficiently means getting to know your customer better. Discover how Be2bill recovers and analyses transactional and financial data that increases your turnover.

30mins

Mezzanine

Renan Aulanier
Be2bill

STAY CONNECTED !

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ONLINE RETAILERS

They attended in 2015

OUR 2016 PARTNERS

bing
iadvize
world_first
cubyn
cdiscount_new
google
aircall
B2bill
reelevant
moebel
mirakl
text_master_new
payonneer
spread
akanoo
avis-verifies
adyen_vert

MEDIA PARTNERS

e-commerce_nation
ecommerce_news2
frenchweb
Global_ecommerce_Facts
internet_retailing
internet_world_business
maddyness
tamebay
ecommercemag
my_digital_week
digital_business_news

INSTITUTIONAL PARTNERS

bevh
imrg
netcomm
adigital
fevad

Venue

Eurosites Georges V

28 avenue Georges V
75008  Paris