Advertiser Strategy Director @ Criteo
Round Table : Are China, India and Africa, the new Eldorado of e-commerce?
10:30 – Cross Border Theme
Alexandra has 10 years’ experience in the ad tech industry, starting with affiliate marketing, then going to Yahoo and finally joining Criteo 6 years ago. These days, her role is to scale Criteo’s business globally, through product roll-out and sales. She joined Criteo in the early stages, and its subsequent tremendous growth means has allowed her to help kick start the business around the world, opening a range of offices worldwide: Brazil, Australia, Singapore, Japan, Korea, US, Europe. From coaching sales teams to pitching to national and international clients, Criteo has given her the opportunity to look at their business from a global prospective, making sure it scales appropriately and adapts to fit the local markets.