Betty Touzeau

Country manager China @ Lengow

Workshop Lengow : Lengow’s advise on effectively entering the Chinese market and selling in China.
14:15 – Cross Border theme

Betty is a young Frenchwoman who has just returned to Paris after 8 years in China.  She can speak Mandarin fluently, and is expert in Chinese e-commerce and cross-border.  Betty has an entrepreneurial spirit and is looking forward to a new adventure with Lengow as the Country Manager China.

After a brief stint at Studio Canal working in cinema production, she threws herself into learning Mandarin and entered the e-commerce cross-border sector as a director of sales and operations. At the same time, she was also a consultant, working with European businesses looking to launch onto the Chinese market.