President @ Netcomm - Italian ecommerce association
Round table : A European tour, guided by five prestigious ecommerce associations
09:45 – Cross Border Theme
Roberto Liscia is President of Netcomm, the Italian Ecommerce Association and Executive Board member of Ecommerce Europe. He is also a Professor of Industrial Marketing at the Milan Polytechnic University, a member of the Steering Committee of Assinform – the national association of IT companies. Roberto Liscia competencies are focused on corporate strategy, organizational change, business, international development and industrial reorganization. He launched in the past years three initiatives in the ecommerce business (one in the online insurance market, one in the online distance learning and one content management for web merchants) and he is actually involved in giving ongoing direct managerial support to two startups. He authored a number of works dealing with the multimedia and ecommerce issues.